Women on Business

JANUARY 19, 2011

I build brand and customer trust by being loyal to THEM and by NOT expecting them to be loyal to me! How do I build customer loyalty? I earn loyalty by giving it. Decide ) Decide what your customer experiences will look like.

Customer Loyalty 171

Customer Loyalty Loyalty Press Release Discount 171

Chart Your Course

OCTOBER 2, 2012

According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. Great places to work are more productive and more profitable than their peers. The Zappos vision statement is, “Delivering happiness to our customers, vendors and employees.” No excuses.

Customer Loyalty 189

Customer Loyalty Human Resources Insurance Loyalty 189

Women on Business

DECEMBER 2, 2010

In the movie, Buddy failed dismally to keep up with the production of Etch-a-Sketch toys against the skill and speed of the other elves in the workshop. Does your brand stand out in a crowd with product or service superiority? That makes him dependable and customers always know what they can expect. Are they telling others?

Brand 215

Brand Press Release Discount Customer Loyalty 215

Women on Business

DECEMBER 8, 2010

Brand loyalty is key to cultivating repeat customers who spread positive word of mouth feedback about your product or service. If you understand your customer and what keeps them up at night, you’re on your way to developing a deep emotional relationship with them providing you can deliver the promise in your brand message.

Brand 237

Brand Press Release Discount Loyalty 237

Chart Your Course

AUGUST 14, 2012

According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. Great places to work are more productive and more profitable than their peers. The Zappos vision statement is, “Delivering happiness to our customers, vendors and employees.” No excuses.

Newsletter 165

Newsletter Insurance Class Workshop 165

Strategy Driven

DECEMBER 21, 2015

In a survey conducted by a BIG benefits management company (a management and human resource consulting firm), they asked 365 CEO’s and sales management executives, “What are the three key factors that separate high performing sales professionals from moderate to low performing sales professionals?”. Totally bogus.

Loyalty 50

Loyalty Open-book Customer Loyalty Ethics 50