Steve Farber

FEBRUARY 13, 2017

Businesses like restaurants and microbreweries–those with strong brand loyalty that can quickly connect to a large crowd of customers and supporters–have been early adopters. Around 120 companies raised some level of money this year using this method. So here’s the million-dollar question: Is it for you?

Company 71

Company Due Diligence Early Adopters Banking 71

Harvard Business Review

NOVEMBER 23, 2016

As always with technology adoption, there is an S-curve, already being scribbled by early adopters; when the inflection point is reached, expect sudden acceleration. So early preparation is needed. To that end, managers should develop a list of 10 to 15 processes that bots can quickly improve.

Early Adopters 8

Early Adopters Short-term Long-term Compliance 8

Harvard Business Review

SEPTEMBER 22, 2011

TIAA-CREF, the big financial services company, includes customer loyalty score improvement in senior executive compensation. Your CFO and finance team can take a leadership role here. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10