Harvard Business Review

DECEMBER 30, 2016

As Feng Zhu and Nathan Furr observe in their article “ Products to Platforms: Making the Leap “: “In a product business model, firms create value by developing differentiated products for specific customer needs, and they capture value by charging money for those items.

Process 12

Process Competitive Advantage Outsourcing Supply Chain 12

Harvard Business Review

NOVEMBER 30, 2016

Most are accompanied by other restrictions, such as taxes and smoking bans in the case of cigarettes, which means it is difficult to disentangle the effects of warnings from other factors that influence behavior. Second, keep in mind that when orchestrated correctly, warnings influence producers as well as consumers. A 2003 U.S.

Chemicals 8

Chemicals Mass Marketing System Policies 8

Harvard Business Review

DECEMBER 17, 2012

They knew digital photography was the future and invested heavily in hybrid technology in the hope of managing the transition from physical photo printing. Unfortunately, however, customers for firms serving the mass market, by definition, have largely of middle-of-the-road needs. It didn't work.

Christensen 8

Christensen Disruptive Innovation Mass Marketing Wireless 8