Harvard Business Review

DECEMBER 30, 2016

As Feng Zhu and Nathan Furr observe in their article “ Products to Platforms: Making the Leap “: “In a product business model, firms create value by developing differentiated products for specific customer needs, and they capture value by charging money for those items.

Process 12

Process Competitive Advantage Outsourcing Supply Chain 12

Harvard Business Review

SEPTEMBER 26, 2014

Finally, we found that these super geos made it easier for companies to develop growth strategies. These super geos were local profit pools that were concentrated and big enough to offer big ROI upside for marketing and sales. Precision business models and one-to-one marketing may still feel out of reach for some.

Marketing 9

Marketing Mass Marketing ROI CRM 9

Harvard Business Review

NOVEMBER 30, 2016

Most are accompanied by other restrictions, such as taxes and smoking bans in the case of cigarettes, which means it is difficult to disentangle the effects of warnings from other factors that influence behavior. Second, keep in mind that when orchestrated correctly, warnings influence producers as well as consumers. A 2003 U.S.

Chemicals 8

Chemicals Mass Marketing System Policies 8

Harvard Business Review

DECEMBER 17, 2012

Unfortunately, however, customers for firms serving the mass market, by definition, have largely of middle-of-the-road needs. They are not "lead users" — users who today want new solutions to leading-edge needs that will disrupt firms serving the middle of the market tomorrow.

Christensen 8

Christensen Disruptive Innovation Mass Marketing Wireless 8