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Why Accounting in Business is Important

Strategy Driven

Liquid assets are cash, securities, receivables, and other financial assets that can be converted into cash within a short period, like a day or two. Intangible assets, such as buildings or equipment, are less liquid and can take longer to convert into cash. Taxes Taxes are levied on goods and services by governments.

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Managing With a Conscience

Leading Blog

Frank Sonnenberg makes the case in Managing with a Conscience , that the only sustainable way to succeed is the right way—not cutting corners—emphasizing the intangibles like trust, creativity, focus, speed, flexibility, relationships, loyalty, and employee commitment. Understands that trust is foundational.

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The Answer to Short-Termism Isn’t Asking Investors to Be Patient

Harvard Business Review

Too many companies prioritize quarterly earnings over long-term innovation, human capital investment, and brand development, and many people believe short-term shareholders are to blame. Toyota has a class of shares that gives investors “loyalty dividends” if they hold onto them for five years. Other proposals go further.

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Startups Could Fundamentally Change the Way Big Investors Operate

Harvard Business Review

Small startup firms are already developing proprietary technologies — such as machine vision, deep learning, and other innovations —– that could help large investors evaluate opportunities and risks with far greater accuracy and efficiency than was previously possible.

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What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Harvard Business Review

Through our research on network-centric businesses and our experience advising hundreds of companies we have developed a framework for understanding customer affinity. Transactors : These customers have no loyalty to your brand. Over its lifetime, the app store has generated more than $25 billion for developers. Insight Center.

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It’s Easy to Lose Sight of the Things That You Can’t See

Frank Sonnenberg Online

Trust takes a long time to develop but can be lost in the blink of an eye. Trust makes relationships strong and effective. It increases security, reduces inhibitions and defensiveness, and frees people to share their feelings and dreams. What’s more important than being able to look in the mirror and like what you see?