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0511 | Larry Downes: Full Transcript

LDRLB

Talk about some of the ideas that kind of led you both to wanting to write this book, and then we’ll get into what this term big bang disruption means. If you’ve been waiting for them to enter the market and start to establish their customers before you do anything, you’ve now waited too long. LARRY: Sure.

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Research: Self-Disruption Can Hurt the Companies That Need It the Most

Harvard Business Review

We examined how each initiative impacted a company’s value through changes in its stock price, which we used as a proxy for determining the short-term costs of self-disruption. And when they’re high, we discovered, they make the adjustment costs of self-disruption high, at least in the short term.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What myths are there about content marketing that need to be dispelled?

Marketing 105