CO2

APRIL 1, 2022

In fact, long-term business viability depends on it. After all, your business’s future success depends not only on the health and longevity of the community in which you operate — but also on the health of our entire world. greater annualized total shareholder return (TSR) 7.7% Every company needs a corporate purpose.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

In fact, long-term business viability depends on it. After all, your business’s future success depends not only on the health and longevity of the community in which you operate — but also on the health of our entire world. greater annualized total shareholder return (TSR). higher operating profitability.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

MAY 25, 2017

Other firms have ventured down this path, including the conglomerate Wesfarmers , with its 200,000-plus staff, and the global hospital operator Ramsay Health Care. The latter was concerned with “measuring long-term progress in the areas of diversity and inclusion, sustainability, and culture.”

TSR 9

TSR Banking Committee Incentives 9

Harvard Business Review

APRIL 30, 2013

Indeed, our study shows that the biggest variations in TSR are not between industries but within them. But the TSR variations of companies within these industries were far greater: 44 percentage points in tobacco and 69 percentage points in computers and peripherals. For them, industry was not destiny. So how do the winners do it?

TSR 8

TSR Industry Company Airlines 8

Harvard Business Review

DECEMBER 25, 2014

This requires total transparency in the way individuals are assessed, developed, and promoted. Basil Vassilou, to head our operations in Europe; followed by a Cuban, Henri Martinez, heading our Latin American operations starting in 1988; an Indian American (myself) heading up Asia Pacific operations in 1993.

Team 12

Team Diversity CFO TSR 12