Harvard Business Review

JUNE 8, 2018

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.

Report 8

Report GAAP Net Present Value CFO 8

Harvard Business Review

OCTOBER 15, 2012

Companies knew how to engage a design firm, license IP, and form joint ventures, but few knew how to truly co-develop innovations with external partners, such as PARC. At that time it was hard for PARC to understand how much we needed to invest in a new technology before approaching partners to work together in commercialization.

Innovation 8

Innovation Execution Net Present Value Open-book 8

Harvard Business Review

JANUARY 11, 2012

Can we get to the market without any technological miracles? Note what isn't part of the decision: an idea's net present value or return on investment. Consider some combination of the following criteria: Does what we hope to do fit our strategy? (If If you don't have an innovation strategy , go and create one.).

Company 14

Company Net Present Value How To Proposal 14

Harvard Business Review

SEPTEMBER 27, 2012

Next, ALL's CEO assembled a cross-functional team to develop simple rules for prioritizing capital spending. Employees frequently attribute breakdowns to incompetence or bad faith on the part of colleagues in other departments: "Those bozos in headquarters [or finance or marketing] screw everything up." reuse existing resources.

Strategy 8

Strategy Proposal Guidelines Net Present Value 8