Rich Gee Group

MAY 3, 2022

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. History: Red Ocean/Blue Ocean is a strategy developed by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Be the Big Fish in the pond.

Blue Ocean Strategy 195

Blue Ocean Strategy Tools Strategy Mauborgne 195

Harvard Business Review

FEBRUARY 5, 2015

For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model that enables the company to make money out of its offering; and it must motivate the people working for or with the company to execute the strategy. This is a trap many companies fall into.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

Harvard Business Review

SEPTEMBER 20, 2017

The local toy store seemed positively drab in comparison. A more interesting development — one more pertinent to the challenges Toys “R” Us is facing — is the emergence of “shoppable showrooms.” Parents, for their part, were drawn by the “everyday low price.” In their 2005 book, W.

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9