Disintermediation Innovation Management Marketing Strategy 
Harvard Business Review
AUGUST 15, 2016
Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. They contribute tremendous value to their organizations through their market insights and direct communication channel with customers. Great salespeople don’t imitate, they innovate.
Harvard Business Review
OCTOBER 10, 2014
Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers.
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