article thumbnail

How To Lead In Uncertainty

CO2

Several years ago, a dear friend of mine, Darrell Mann, CEO of Systematic Innovation , predicted that some catastrophic event would soon plague humanity. An S-Curve is the measurement of speed in the adoption of new innovation. This transition point in the innovation cycle can be caused by a new innovation or an unrelated disruption.

article thumbnail

How to Approach Leading in Times of Uncertainty

CO2

Several years ago, a dear friend of mine, Darrell Mann, CEO of Systematic Innovation , predicted that some catastrophic event would soon plague humanity. An S-Curve is the measurement of speed in the adoption of new innovation. This transition point in the innovation cycle can be caused by a new innovation or an unrelated disruption.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Salespeople Do What the Best Brands Do

Harvard Business Review

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. They contribute tremendous value to their organizations through their market insights and direct communication channel with customers. Great salespeople don’t imitate, they innovate.

Brand 8
article thumbnail

Making Sense of Owned Media

Harvard Business Review

We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers. Jive Software (one of my clients) recently launched a marketing strategy around the idea of workstyle — the equivalent of lifestyle for the workplace.

Media 8