The Horizons Tracker

JULY 25, 2023

When we think of innovation, we often do so through the lens of “creative destruction” The phrase, which was memorably coined by economist Joseph Schumpeter, suggests that innovation typically happens when an incumbent is gazumped by a new upstart. ” What is non-disruptive innovation? .

Mauborgne 52

Mauborgne Innovation Disruptive Innovation Blue Ocean Strategy 52

Harvard Business Review

JANUARY 29, 2013

Steve Jobs' revival of the company began with a decision to narrow product lines down to a handful, and its big product successes of recent years have all been defined to a large extent by what Jobs and Apple's designers decided to leave off. Chan Kim and Renée Mauborgne , and it certainly sounds like what Apple has been up to.

Strategy 9

Strategy Porter Christensen Mauborgne 9

Harvard Business Review

SEPTEMBER 20, 2017

As families moved out to the suburbs, and interstate highways improved distribution and logistics, a single location focused on a particular product area made a lot of sense. To understand the shift, just walk into your nearest Apple store, where you will find a limited selection of products and no cash registers.

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9