Eric Jacobson

OCTOBER 13, 2020

Breakthrough ideas and disruptive innovation stem from a deep understanding of the customer. When it comes to innovation, culture is more important than strategy. By embedding innovation in your organizational culture, you can set yourself up for future wins.

How To 65

How To Handbook Tactics Open-book 65

Harvard Business Review

JANUARY 7, 2016

Zipcar counts as a disruptive innovation. The latter is according to Clayton Christensen, Michael Raynor, and Rory McDonald in their recent HBR article “ What is Disruptive Innovation?” ” They also write that “disruptive innovations originate in low-end or new-market footholds.”

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Disruptive Innovation Definition Innovation Christensen 8

Harvard Business Review

SEPTEMBER 29, 2011

On the other hand, the consensus was strong among market observers that Apple should not be concerned at all and that it should keep on doing exactly what it's doing — making more powerful tablets. The majority of market observers reckon there is no way that it could slay the giant. Disruption occurs given two criteria.

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Disruptive Innovation Innovation Price Business Model 15

Eric Jacobson

MARCH 5, 2020

Breakthrough ideas and disruptive innovation stem from a deep understanding of the customer. When it comes to innovation, culture is more important than strategy. By embedding innovation in your organizational culture, you can set yourself up for future wins.

Handbook 65

Handbook Innovation Tactics Open-book 65

Harvard Business Review

JANUARY 27, 2016

Much fanfare has been paid to the term “disruptive innovation” over the past few years. Disruptive innovations are: Cheaper (from a customer perspective). Historically, the place we’ve looked for hints of oncoming disruptions has been in the low end of the market. Is Uber disruptive?

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Disruptive Innovation Innovation Short-term Long-term 8

Harvard Business Review

JUNE 7, 2012

Incremental change doesn’t disrupt an industry; radical change does," they note. You don’t cut prices by 90% through marginal improvements in existing products. The numbers are enough to make the apple pop right out of the marketer's eye. Clearly that's not quite the target market for a new washer and dryer.

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Disruptive Innovation Innovation Pharmaceuticals Class 22

Strategy Driven

JUNE 29, 2016

Instead, longevity is based on entrepreneurial thinking and innovation – in exploring ways to adapt corporate and business strategies in response to market, technological, and social and cultural change. In the meantime, the firm and supply chain invest heavily in the product or service offering, in hopes of luring customers.

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Supply Chain Real Estate Resistance Competitive Advantage 52

Skip Prichard

AUGUST 2, 2019

Technology change is speeding business up and providing an edge for disruptive innovators. And they are comfortable using rapid design cycles to prototype and test products/services in the market, rather than depending on traditional marketing analysis. How will AI impact the bulletproof approach?

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Disaggregation McKinsey Skills Gordon 79

LDRLB

MAY 26, 2014

Paul Nunes and I have known each other for many years, and we’ve both been writing about the subject of disruptive innovation from different vantage points and different angles. It’s a little more complicated than a five forces matrix or the Everett Rogers’ normal curve, diffusion and innovation curve. DAVID: Yeah.

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Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

SEPTEMBER 27, 2013

In 2007, Clayton Christensen co-founded Rose Park Advisors, a hedge fund devoted to investing in disruptive companies. The idea was to transform his theory of disruptive innovation into an investment thesis. Disruptive innovation can take several forms, and the market understands some types better than others.

Innovation 8

Innovation Marketing Disruptive Innovation Discounted Cash Flow 8

Harvard Business Review

APRIL 9, 2018

The first thing they should know is that not all technological change is “disruptive.” ” It’s important to distinguish between different types of innovation, and the responses they require by firms. Or, they may create markets where no market exists and turn non-consumers into consumers.

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Disruptive Innovation Innovation Business Model Human Capital 12

Harvard Business Review

JUNE 7, 2012

Incremental change doesn’t disrupt an industry; radical change does," they note. You don’t cut prices by 90% through marginal improvements in existing products. The numbers are enough to make the apple pop right out of the marketer's eye. Clearly that's not quite the target market for a new washer and dryer.

Disruptive Innovation 12

Disruptive Innovation Innovation Pharmaceuticals Class 12

Harvard Business Review

JULY 18, 2014

A team creates a groundbreaking new innovation only to see it mired in internal debates. When it is eventually launched in the market, there is an initial flurry of sales to early adopters, but then sales cycles become sluggish. The problem is that data, information, and value propositions are not enough to sell innovative products.

Productivity 14

Productivity Products Software Innovation 14

Harvard Business Review

SEPTEMBER 11, 2013

In creating a minimum viable product , entrepreneurs choose between experiments that can validate or invalidate their assumptions about a business model. If your MVP is a worse product than your imagined final version, success validates your idea; failure, on the other hand, doesn''t necessarily invalidate it. The Two Kinds of MVP.

Productivity 8

Productivity Products Early Adopters Business Model 8

N2Growth Blog

OCTOBER 10, 2010

Leaders focused on products, profits, processes, and procedures are aiming too LOW. Incremental improvements are good business, while disruptive innovation is great business – a game changer. Disruptive innovation is the game changer that shatters the status quo. Thanks for laying out key success factors.

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Blog Media Open-book Learning-by-Doing 322

Harvard Business Review

SEPTEMBER 11, 2013

In creating a minimum viable product , entrepreneurs choose between experiments that can validate or invalidate their assumptions about a business model. If your MVP is a worse product than your imagined final version, success validates your idea; failure, on the other hand, doesn’t necessarily invalidate it.

Productivity 8

Productivity Products Early Adopters Business Model 8

Harvard Business Review

DECEMBER 5, 2017

Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. He was skeptical about pivoting away from consumers, and it was challenging.

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CEO B2C Marketing B2B 8

Harvard Business Review

NOVEMBER 18, 2015

Bower “ Disruptive Technologies: Catching the Wave ” introduced the idea of disruption to the mainstream market. Christensen and two co-authors revisit where disruption theory stands today in a new HBR article, “What Is Disruptive Innovation?”

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Disruptive Innovation Christensen Levitt Innovation 8

Harvard Business Review

SEPTEMBER 2, 2013

As a result, many top-tier students in developing markets graduating from the best Western institutions are motivated to stay abroad. Even when they come "back home", they often seek ways to replicate the frontier economy in their local markets. Japan itself used to be labeled a copycat with low quality products.

Marketing 8

Marketing Transportation Disruptive Innovation Telecommunications 8

Harvard Business Review

SEPTEMBER 24, 2013

The “jobs-to-be-done” theory articulates the gap between how producers view and market a product and how customers actually use it. Every time a customer buys a product, they are trying to do a job that brings some value to them – and not necessarily what the product says on the label. Xiaomi’s Challenge.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

MAY 15, 2014

Let’s say you’re working in a new market, far away from headquarters, and you need to get approval for an initiative that is somewhat outside the company’s current strategy. A case study we just published on Samsung’s European innovation team offers some helpful insights. What do you do? Negotiate the expectations up front.

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Innovation Marketing Disruptive Innovation Project 8

Harvard Business Review

JUNE 6, 2014

Customers are complaining all the time that no company’s product or service is good enough at this.”. It turns out that disruptive innovation researchers have empirically measured the odds of success in each of these situations, and their findings may not be what you expect. When high-end disruptions do take off, they win big.

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Disruptive Innovation Innovation Business Model Marketing 8

Harvard Business Review

AUGUST 16, 2017

billion to escape what Musk calls the “manufacturing hell” the company is now experiencing in its transition from small batch car making to mass production. Tesla clearly doesn’t qualify under the traditional definition of a disruptive innovation.

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Supply Chain Automotive Disruptive Innovation Transportation 11

Harvard Business Review

MARCH 8, 2012

Thanks to disruptive innovations , much of our world today looks radically different than it did just a decade or two ago. In industry after industry, disruptions deliver more for less and change everything from how we communicate with one another to how we work and shop. Remember flying in the old days?

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Disruptive Innovation Health Care Innovation Business Model 13

Harvard Business Review

FEBRUARY 4, 2015

To see that larger picture, let’s locate Apple within its larger context as a once disruptive innovator that’s now essentially an incumbent. A fundamental tenet of disruptive innovation is that established firms normally do not react to disruptors. And for a good reason. Consider that Apple sold 74.4

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Report Disruptive Innovation Banking Insurance 8

Center for Creative Leadership

AUGUST 24, 2020

When you think about it, the model of disruptive innovation is the exception, not the rule. Many leaders associate the term “innovation” with game-changing disruptions of existing industries or the creation of entirely new ones, like the way Apple’s iTunes helped create a whole new way to sell and distribute music.

Innovation 101

Innovation Disruptive Innovation Organization Cooper 101

Harvard Business Review

AUGUST 28, 2014

A recent article in The Economist , citing the work of Ryan Raffaelli at Harvard Business School, points to what it calls a “paradox” in the aftermath of disruptive innovation. Today, the company does roughly $50 million in total sales, with the home market accounting for over 80% of them. That’s a healthy company.

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Disruptive Innovation Supply Chain Technology Parcell 8

Harvard Business Review

SEPTEMBER 24, 2014

Here’s the scene: A problem has come up with one of your supply chain vendors, threatening to delay timely shipment of your product. At the same time, a potential opportunity appears that, with some exploration and investment, could lead to a new generation of products down the road. Disruptive Innovation.

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Budgeting Innovation Disruptive Innovation Six Sigma 13

Harvard Business Review

FEBRUARY 10, 2011

What really struck me is that both Xerox and Waste Management are doing something mostly unheard of: they're working with customers to help them use less of their traditional product or service. And what's really important is that these are not just niche product lines, but fundamental shifts in what these companies do.

Productivity 15

Productivity Products Christensen Document 15

Harvard Business Review

JULY 29, 2014

In traditional product companies, creating value meant identifying enduring customer needs and manufacturing well-engineered solutions. And when feature innovation eventually proved to be too incremental, price competition would ensue, and products would become obsolete. Competition was largely feature-versus-feature warfare.

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Business Model Venture Capitalist Disruptive Innovation Porter 14

Harvard Business Review

JULY 4, 2014

Today, almost every industry is vulnerable to the effects of digitization and to what Accenture calls “Big Bang Disruption.” New services can quickly go from trial to large-scale rollout and massive adoption, and established players can fall quickly by the wayside; think of how mobile GPS applications have taken the market by storm.

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Insurance Disruptive Innovation Industry Innovation 15

Harvard Business Review

OCTOBER 25, 2023

The authors predict that AI will emerge not merely as a technological marvel, but as a beacon of hope in addressing demographic and productivity challenges. With AI’s influence, their projections suggest a potential resurgence in global GDP growth, envisioning a substantial boost to the global economy by 2032.

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GDP Analysis Globalization Influence 26

Harvard Business Review

NOVEMBER 5, 2018

their production capacity, which obviously varied considerably) and the competitive intensity of their markets (which ranged from perfect competition to near monopoly, because of regulatory differences between states). Companies in Quadrant 1, on the other hand, are not well positioned.

Company 8

Company Disruptive Innovation Decentralization Software 8

Harvard Business Review

DECEMBER 4, 2018

It also hurts the brands sold inside the stores, which in part explains why consumer product giants like Procter & Gamble are seeing their sales stagnate for products like Tide detergent, Gillette razors, Pampers diapers, and Crest toothpaste. Maxx and Marshalls—which compete aggressively on price. Price competition hurts.

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Brand Retail Incubator Merchandising 11

Harvard Business Review

OCTOBER 17, 2012

SUGAR AND SPICE AND DISRUPTIVE INNOVATION. Imagining pouring a decade of work into a product. Investors will not only have the potential for a decent rate of return but can be secure in the knowledge that they’re "part of the social mission to cure.". Female Leaders Make Startups Successful (Bloomberg Businessweek).

Marketing 8

Marketing Rate of Return Disruptive Innovation Letter 8

Harvard Business Review

AUGUST 22, 2011

Time to disrupt myself. We typically define disruption as a low-end product or service that eventually upends an industry. But I've found that the rules of disruption apply to the individual too. Or as thought leader Jennifer Sertl writes, "innovation ultimately begins on the inside.".

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Disruptive Innovation Christensen Metrics Innovation 17

Harvard Business Review

JANUARY 28, 2014

One way is to pay very careful attention to any development that fits the pattern of disruptive innovation – something that makes it simpler, easier, or more affordable for people to do what used to be complex or costly – emerging in the edges of your industry. Disruptive innovation Innovation'

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Disruptive Innovation Advertising Gilbert Market Segmentation 9