Harvard Business Review

SEPTEMBER 26, 2014

My colleague Tim Joyce and I have found a similar viral phenomenon with superconsumers — our term for people who buy big volumes of a product or service, but who often can be convinced to buy even more. Ideas like economies of scale (manufacturing, sales, and marketing) are still relevant, but may have diminishing returns.

Marketing 9

Marketing Mass Marketing ROI CRM 9

Harvard Business Review

MAY 30, 2014

Not Good at All Google Finally Discloses Its Diversity Record, and It’s Not Good PBS NewsHour Google released its global workforce numbers, revealing that 70% of its employees are men, a number that increases to 83% and 79% if you look only at tech jobs and leadership roles. But some, like Vivek Wadhwa , "don’t buy its excuses."

Short-term 8

Short-term Mass Marketing Long-term Diversity 8

Harvard Business Review

JUNE 27, 2014

For too long, “Africa” has been considered a homogenous mass rather than a multicultural continent of diverse citizens. As this untapped market captures global attention, it also offers marketers a chance to leapfrog the legacy of mass marketing and reinvent the field from the ground up.

Marketing 8

Marketing Mass Marketing Retail Market Segmentation 8