Harvard Business Review

DECEMBER 3, 2010

Maybe it could have positioned the first generation Kinect as something for hard core gamers who don't mind dealing with quirky interfaces before introducing a more streamlined version for the mass market.

Mass Marketing 14

Mass Marketing Technology Video Long-term 14

Harvard Business Review

SEPTEMBER 26, 2014

My colleague Tim Joyce and I have found a similar viral phenomenon with superconsumers — our term for people who buy big volumes of a product or service, but who often can be convinced to buy even more. Ideas like economies of scale (manufacturing, sales, and marketing) are still relevant, but may have diminishing returns.

Marketing 9

Marketing Mass Marketing ROI CRM 9

Harvard Business Review

APRIL 12, 2013

There''s one big reason JCP would never be "Bloomingdale''s for the mass market," as Johnson wanted it to be, and that''s because the mass market is gone. This reflects a troubling development in our economy, what some have termed the "hourglass economy." Because the middle class is gone, or at least rapidly going.

Class 8

Class Mass Marketing Retail Merchandising 8

Harvard Business Review

APRIL 23, 2013

There is another reason, too, that the drone market is set to take off. Currently, according to FAA rules , noncommercial uses of drones are permitted only so long as they stay below 400 feet (the official designation of U.S. Thus, mass-market drones clearly hold potential for what Paul Nunes and I call "big bang disruption."

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Harvard Business Review

MAY 3, 2011

They have an idea for a vocal "warm-up" program and intend to develop and market computer programs and videos to effectively coach aspiring performers. But, on the other hand, did they do themselves long-term reputational harm but not simply offering a discount. Backers get a discount, but everybody pays, and that was that.

Retail 13

Retail Discount Mass Marketing Download 13

Harvard Business Review

MAY 24, 2016

Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. We term these product launches “minivations” and they are the result of product developers who don’t realize just how much value their offerings would provide to customers.

Productivity 8

Productivity Products Price Arkes 8

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8