Dunning Leadership Marketing Project 
Mark Sanborn
SEPTEMBER 17, 2023
Leadership is not an easy task, and even the best leaders are susceptible to errors in thinking that can hinder decision-making and, ultimately, organizational success. Recognizing and avoiding these pitfalls can significantly enhance leadership effectiveness. This can result in poor decision-making and a lack of innovative thinking.
Harvard Business Review
AUGUST 20, 2013
Adoption risk: Adopting technologies or responding to market, business, and technology trends too quickly or too slowly; reactively or over thought, without considering how non-technical implications or unintended consequences contribute adoption risk. Many new projects get hung up on the chance of failure.
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