EBITDA Finance Marketing Positioning 
Harvard Business Review
DECEMBER 15, 2015
When formulating a strategy, markets and segments are important categories to consider. But a market never buys anything. This is ineffective deal management, and it eventually leads to loss of positioning with customers, and, over time, the nurturing of “commodity competencies.” Only customers buy.
Harvard Business Review
OCTOBER 2, 2012
I remember last year settling into the booth of a café deep in the rainforest in Costa Rica and looking up to see a placard on the table begging for a positive TripAdvisor review. billion market capitalization as of this writing. and EBITDA margins are 47%. Scaling Lesson 1: Focus On Finding A Great Business Model.
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