Engineering Ethics Information Technology Marketing 
Harvard Business Review
SEPTEMBER 28, 2012
The world's biggest and fastest search engine can't help but generate terabytes and petabytes of actionable investment intelligence. In fact, Google chief economist Hal Varian (and other economists and forecasters) already use the search engine's data and analytics to predict economic futures. BIG DATA INSIGHT CENTER. More >>.
Harvard Business Review
FEBRUARY 9, 2015
Guaranteeing anonymity (that is, the removal of PII) in exchange for being able to freely collect and use data — a bread-and-butter marketing policy for everyone from app makers, to credit card companies — might not be enforceable if anonymity can be hacked. million people, all of which had been scrubbed of any PII.
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