Guest Post: Market Sensing is not Crop Dusting

Lead on Purpose

Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality.

This Is 'Out Of The Box' Thinking.

Rich Gee Group

Apple engineer rebuilds an ancient Greek mechanism — the oldest known computer – known as The Antikythera Mechanism.

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Credit comes later

Lead on Purpose

Innovative engineers are recognized for their inventions. Instead we should embrace it and make sure that through our hard work and strategic insight we create great products that help development, marketing and sales receive high praise and recognition for their work.

What You Can Do to Improve Ethics at Your Company

Harvard Business Review

It’s hard for good, ethical people to imagine how these meltdowns could possibly happen. But what about the ordinary engineers, managers, and employees who designed cars to cheat automotive pollution controls or set up bank accounts without customers’ permission? many of us face an endless stream of ethical dilemmas at work. We were surprised that 30 leaders in the study recalled a total of 87 “major” ethical dilemmas from their career histories.

The Ethics Conversation We’re Not Having About Data

Harvard Business Review

In July, the CEO of Whole Foods Markets issued a mea culpa after the supermarket was found to have manipulated product data, over-stating the weight of pre-packaged produce and meats. Except in rare cases, the ethics of these decisions are never broached.

Leadership and integrity

Lead on Purpose

Establish a set of sound ethics policies, integrate them into all business processes, communicate them broadly to all employees, and make clear that you will not tolerate any deviation from any of them. When engineers, salespeople, marketers and others have confidence in their product managers, they will do amazing work. Integrity Leadership Trust actions ethics principles successIntegrity is one of the top attributes of a great leader.

Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. Each engineer has a pet feature they’d like included in Samsung phones. To do that, Samsung’s leaders must sacrifice the egos of their engineers.

The Ethics of Using Paid Content in Journalism

Harvard Business Review

Nowadays, marketers are inserting their content in much more effective ways. But what are the ethical lines this paid-for content should not cross? The public relations and communications company Edelman definitely has a horse in this race, but it has issued a useful paper on the relationship of paid content and journalism, which ends with "An Ethical Framework" that makes some unexpected points. Which brings us to the ethical guidelines proposed by the Edelman report.

In a New Era for Marketing, Parental Discretion Advised

Harvard Business Review

Every well trained manager knows about the "four P's" of marketing. As recently as a decade ago, a marketer could safely assume the institutional parentage of even a well-known brand was unknown—and of little interest—to the buying public. When we surveyed consumers in four developed and emerging markets (U.S., Brand promotions will seek to assure consumers that the company standing behind the brand is upstanding, ethical, and responsible.

The Big Picture of Business – Business Success Checklist

Strategy Driven

Whether your focus is on customer service, profits, investing, marketing, or company growth a constant awareness of your current position in relation to where you want to be is essential. Design and re-engineering of products-services. Marketing plan is annually updated, with realistic, measurable goals. The organization maintains and lives by an ethics statement.

6 Ways To Use Your Website To Build Trust With Customers

Strategy Driven

Search Engine Rankings. We all put a lot of trust in the algorithms that determine search engine rankings, even if we don’t necessarily realize it. Content Marketing. Establishing trust with your customers is the first step on the sales journey.

Leadership and Product Management

Lead on Purpose

Here are the key roles that are crucial to your success as a product manager, and why they are important: Engineering/QA: The relationship with the engineering/development team is paramount for product managers.

Be Different! The Key to Business and Career Success

Skip Prichard

There is one universal principle that determines the degree of success of all businesses: Be the preferred provider to your markets. So, how does a business build competitive advantage by becoming the preferred provider to the markets it serves? Be You.

The Big Picture of Business – The Future Has Moved… and Left No Forwarding Address.

Strategy Driven

Futurism is a continuum of thinking and reasoning skills, judicious activities, shared leadership and an accent upon ethics and quality. The following concepts do not constitute Futurism by themselves: sales, technology, re-engineering, marketing, research, training, operations, administration. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets.

Three steps to the next big opportunity

Lead on Purpose

— The Product Management Perspective: The ideas for this post came from a question posed to me about how an engineer can become a product manager. love your site and marketing strategy.

Are We Experiencing A Technology Tsunami?

Rich Gee Group

Engineering, design, materials, and service just got better. home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 Are We Experiencing A Technology Tsunami?

Book Review: It's Not Just Who You Know

Lead on Purpose

Product managers rely heavily on other people — engineers, sales people, support, etc.

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Value comes from work

Lead on Purpose

Teenagers and cars: When parents buy their teenager a brand new car for his 16th birthday, he’s no doubt happy to have the car, but too often doesn’t take good care of it and crashes it or burns up the engine (or does something else to ruin it).

Case Study: Can an Ethical Bank Support Guns and Fracking?

Harvard Business Review

As the founder and president of a new ethical bank focused on environmental sustainability, Jay McGuane realized that he and his board needed to set guidelines about which loans to approve and which to reject on “values” grounds. Without clear ethics rules, Jay worried that his already divided directors would fall into bitter squabbling, which could lead to resignations, negative media attention, and a flight of investors. What is ‘green’ if not an ethical principle?

Good, Bad, Ugly and Beautiful Strategy


In his words, “I don’t bore myself with market research” because “all they do is use the past to predict the future.” But that’s about the ethics of the people using the tools of strategy. Strategists can choose to create new markets rather than just getting to the top of the one they are in. The ethical strategist can deliberately limit certain options because they are unethical.

Leamington, Canada: The Little Town That Could

In the CEO Afterlife

And for more than 100 years, the factory pumped out Heinz Ketchup and a variety of baby foods to markets in Canada and the USA. Taking a lesson from the signature phrase in the illustrated children’s book, The Little Engine That Could , the Leamington community did not throw in the towel.

July 2016 Leadership Development Carnival

Lead Change Blog

Learn from leaders in marketing, HR technology, structural engineering, corporate catering, innovation consulting, entrepreneurial education, benefits administration, and construction.” Welcome to the July 2016 edition of the Leadership Development Carnival!

Launching a new product

Lead on Purpose

I’ve teamed up with Caridan Marketing on the following offer for Lead on Purpose readers: Caridan Marketing Labs is an interactive and social media marketing firm based in New York City.

The Man Who Is Changing The World.

Rich Gee Group

He also attended MIT, where he received 3 degrees: a Masters in Electrical Engineering & Computer Science, a B.S. in Electrical Engineering & Computer Science, and a B.S.

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10 Ways to Build your Web Effectiveness :: Women on Business

Women on Business

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. Your page ranking in search engines is determined by the relevancy of the content on your website.

Why We’re Seeing So Many Corporate Scandals

Harvard Business Review

Second, they don’t consider at a human level how their stated strategic intents shape the acceptable ethical boundaries for those who must turn those intents into reality. ” Given the archaic structures and processes, and without repeated, clear guidance on “what we don’t ever risk,” is it any surprise that decisions about ambiguous options subsequently turn out to be ethically compromised? Ethics Digital Article

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Five Great Ways to Earn Extra Money in 2010 :: Women on Business

Women on Business

Here’s a tip: learn about search engine optimization (SEO) techniques and use of keywords. Offer your services for website design , IT Consulting , or Internet Marketing. Market your service to small businesses, and people with home offices.

Can Leaders Take a Break? :: Women on Business

Women on Business

Purdue is known for its bright engineers, top flight technology students, it is the alma mater of the first and last men to walk on the moon.

Definition of Leadership | N2Growth Blog

N2Growth Blog

In further pondering this dichotomy an interesting thought came to mind – If I could genetically engineer the perfect leadership gene what qualities and characteristics would constitute the architecture of leadership DNA?

The Big Picture of Business- Evergreen Business Strategies. Digest of Take-Aways From 36 Articles.

Strategy Driven

Long-term track record, unlike anything accomplished by any other individual, all contributing toward organizational philosophy, purpose, vision, quality of life, ethics, long-term growth. Last month, we celebrated the third anniversary of this magazine.

45 Career Advice Experts Offer Career Success Secrets

Miles Anthony Smith

​ For example, the job function I have now, digital marketing , didn’t exist when I left college, and had I focused on other areas without adapting as my career progressed, I might’ve missed my calling in digital marketing.

Social Networking: Can Someone Else do it for you? :: Women on.

Women on Business

What if you don’t have the time or inclination to dedicate resources to this type of marketing? What if you don’t understand these types of marketing avenues?

Wanting Meaningful Work Is Not a First World Problem

Harvard Business Review

I felt a little like Chris Rock going to the bar only to get waterboarded by the genetically engineered nightmare child of John Boehner, Dick Cheney, the ghost of Ted Nugent, and Darth Maul. Ethics Motivation Personal effectiveness"I read your latest essay." Arms crossed, eyes ablaze.

Culture, Not Leverage, Made Wall Street Riskier

Harvard Business Review

The design engineers kept taking incremental risks that they thought were acceptable and normalized them — until the disaster. The result was an intense focus on risk, including risks related to ethical standards. But leverage limits may have unintended consequences for capital markets’ competitiveness, innovation, growth, and efficiency. Ethics Finance Risk management Over the summer, U.S.

Wanting Meaningful Work Is Not a First World Problem

Harvard Business Review

I felt a little like Chris Rock going to the bar only to get waterboarded by the genetically engineered nightmare child of John Boehner, Dick Cheney, the ghost of Ted Nugent, and Darth Maul. Ethics Motivation Personal effectiveness"I read your latest essay." Arms crossed, eyes ablaze. "I I don't think you get it. I really don't.". I'd met Sophie, one of my mentees, for what I'd thought was going to be a pleasant chat over good coffee on a perfect autumn day.

Free Tech Tools for the Digital Economy

Strategy Driven

While having the right education is an essential asset in today’s cutthroat job market, it can become difficult to obtain a position without experience using various applications and technologies that enhance and amplify one’s resume. This technology becomes handy for the technical communicators, engineers, and developers when receiving instructional and design requirements from clients in PDF form and needing to edit or revise them.

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The Big Picture of Business – The Statistics Tree: Understanding Figures and What They Symbolize, Relating Directly to Your Business Success

Strategy Driven

That 2% includes all the doctors, lawyers, accountants and engineers… those of us who actually advise. According to research conducted by the Ethics Resource Center: Employees of organizations steal 10 times more than do shoplifters.

The Big Picture of Business – Think Tanks to Strategize

Strategy Driven

Sales or marketing support. Visioning sets the stage for necessary processes, such as growth strategies, re-engineering, training, enhancing shareholder value and organizational development. Organizational purpose, vision, quality of life, ethics, longterm growth.

Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Similarly, make sure your OWN site has the best key words for the search engines. Base marketing initiatives on shared values and multiple-agendas.

The Big Picture of Business: Been There, Done That

Strategy Driven

Niche consultants place emphasis in the areas where they have training, expertise and staff support for implementation… and will market their services accordingly. Marketers. This does not include marketing, which should be another 10 percent.

Good Brands Gone Bad | In the CEO Afterlife

In the CEO Afterlife

by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Unlike BP, who mismanaged an accident, Halliburton and Monsanto self-inflicted the ethical decline of their brand image over many years. Marketing. In the CEO Afterlife. Main menu Home.

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The Tightrope Google Has to Walk in China

Harvard Business Review

billion people, the Chinese consumer market is a tempting target for Western technology companies. Internet companies desire open markets and unconstrained internet service. The ethical case for resisting Chinese regulation is clear. HBR Staff. With over 1.3

Morning Advantage: Sorry, Environment. Competition Wins Again.

Harvard Business Review

Although the Environmental Protection Agency is mandating states such as New York to test cars for high emission levels, the policy may be eroding the ethics of some dealerships and garages. So many garages are letting their ethics slide a bit for the sake of customer loyalty. Microsoft's Emotional Advertising Engine (Ad Age). Microsoft recently requested a patent for an advertising engine that combs our emails, online chats, and Google searches — but that’s not all.