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Ford's Impressive Sustainability Strategy

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The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. The 2011 Ford Explorer, for example, is using EcoBoost engine technology to improve fuel efficiency by 25%.

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Corporations Will Never Solve Climate Change

Harvard Business Review

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It came by great gas mileage on the back of a scam: The car’s supposedly low emissions were fraud — perpetrated by VW engineers who designed the car’s software to lower emissions during testing, only to let them bump back up in real life use. Now we know that vehicle wasn’t green.

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