Harvard Business Review

SEPTEMBER 8, 2017

These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.

CEO 8

CEO Marketing Span of Control Sports 8

Harvard Business Review

FEBRUARY 26, 2016

The result is the reconstitution or destruction of industries, creation of new market spaces, and reshaping of old industry ecosystems. Three years later, GE hired veteran software engineer Ganesh Bell to be chief digital officer of GE Power and Water. Many such leaders are relatively young and highly sought after. Cut layers.

Short-term 8

Short-term How To Venture Capitalist CFO 8

Harvard Business Review

SEPTEMBER 5, 2016

Each branch makes its own loan decisions, sets its own pricing on loans and deposits, controls its own marketing budget, runs its own website (on a shared platform), and serves all customer segments — from individuals to multinationals — within its catchment area. The case of Svenska Handelsbanken is illustrative.

Cost 8

Cost Bureaucracy GDP Management 8