The Value of Vision Series – Tanvi Gautam
Jesse Lyn Stoner Blog
JULY 8, 2013
You see, in storytelling, as noted by Aristotle, there must be logos (logic), ethos (ethics, credibility, values) and pathos (emotions). Ask them about the vision, and you were likely to get figures of ROI, market share, and other statistical facts and figures that leave you cold. One might even say too data-driven.
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