article thumbnail

10 Lessons That All New Business Owners Must Heed In The Modern Era

Strategy Driven

You can give your hopes a significant boost, however, by investing in the right strategy. Supporting yourself with FAQs, chatbots, and fair returns policies will also help. For example, food retailers can donate food to homeless shelters. A large percentage of startups launched in the post-lockdown era will struggle.

Brand 119
article thumbnail

Customer Service Mistakes Your Business Might Be Making

Strategy Driven

Anyone with a retail business must have plenty of stock. A FAQ page is a common feature on company websites, as are user manuals, buying guides, and videos. When you make a promise to a customer, you must make sure that you deliver on it. If you break a promise you’ve made, it will damage any relationship that you have built.

FAQ 50
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Online Retailers Should Care More About the Post-Purchase Experience

Harvard Business Review

Soon retail brands aligned their strategies around two critical moments: 1) when a customer decides whether to purchase a product, and 2) when a customer uses the product for the first time. Today, retail brands create customer experiences around these four moments and focus on driving shoppers to click the “buy” button.

Retail 10
article thumbnail

Sell Your Product Before It Exists

Harvard Business Review

Coin’s makers first launched a $50,000 crowdfunding campaign and, after hitting their goal inside of 40 minutes, are continuing to take pre-orders at half the future retail price. In addition to the benefits of an MVP strategy, Coin’s strategy allowed them to mitigate our internal bias against innovative new ideas.

article thumbnail

Smiles All Round? Tips For A User-Friendly Ecommerce Store

Strategy Driven

Many online retailers are also starting to use a co-browsing function. Live, human support always beats FAQs and waiting for an email. Real-time, human support is now one of the most sought-after features for any B2B and B2C website owner, and if it isn’t a given in your industry, I assure you it will be soon!

Tips 50