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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. Webinars on the subject of ROI of social media are likely run by the same people who thought Amazon.com wouldn’t make it. My bet is people who measure the ROI of social media HAVE NEVER TWEETED.

ROI 66
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Blogging on Business Update from Bob Morris (Week of 8/19/13)

First Friday Book Synopsis

Bob''s blog entries "Givers take all: The hidden dimension of corporate culture" "How Do You Create Innovation in Your Business? of the Oxford Princeton Program) in “The Corner Office” Compelling People Dave Kerpen HBR Huffington Post Hugh Martin (chief executive of Sensity Systems) in “The Corner Office” Inc.

Blog 75
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The IT Conversation We Should Be Having

Harvard Business Review

The Conversation is also a 1974 film by Francis Ford Coppola whose themes include the role of technology in society and being so focused on what you are doing that you forget why you are doing it and become oblivious to what is happening around you. IT management ROA ROI' made me break out in cold sweats.

CIO 8