Harvard Business Review

APRIL 9, 2018

The first thing they should know is that not all technological change is “disruptive.” Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves. A prime example is Netflix.

Disruptive Innovation 12

Disruptive Innovation Innovation Business Model Human Capital 12

Harvard Business Review

JANUARY 28, 2014

An interconnected world where technology advances at a dizzying pace and new companies emerge, scale, and decline in the blink of an eye means never a dull moment for corporate leaders. Another, arguably simpler, technique is to change the way you measure market share. This post isn’t for you. Everyone still here? Thought so.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Harvard Business Review

FEBRUARY 1, 2013

The Pentagon has established an equivalent metric known as Data-to-Decision, which is dramatized in the analyses conducted by the intelligence community in the Academy Award–nominated film Zero Dark Thirty. How are Fortune 500 companies going about realizing value from their Big Data initiatives?

Market Segmentation 8

Market Segmentation Metrics Environment Operations 8