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Use a Brand Council to Help Steer Strategy

Harvard Business Review

Smart companies form brand councils to meet this leadership imperative. Brand councils are comprised of senior executives from a range of company functions: key business unit leaders, influential staff leaders from human resources, marketing, legal, and finance, and sometimes even the CEO.

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Case Study: Is Holacracy for Us?

Harvard Business Review

But Rogier thought it was the key to boosting engagement and performance, and he had hinted that he might use Contect’s 2017 annual all-employee meeting—his chance to announce new goals and celebrate the previous year’s accomplishments—to roll out the change. It hits our collective reputation and our finances.”