Harvard Business Review

AUGUST 16, 2011

Such a strategy limits an early venture's funding in order to force the business to develop a profitable business model and then invests heavily in growth once such a model is identified — Christensen terms such investments "good money" for incubating growth businesses and extols the strategy for three reasons.

Christensen 17

Christensen Fixed Costs Metrics Venture Funding 17

Harvard Business Review

DECEMBER 4, 2018

That’s why P&G has been restructuring for 20 years “ without much to show for it ,” according to one former finance manager. Of these companies, 29 were incubated from the ground up by Xiaomi, and four were already unicorns worth over $1 billion.

Brand 10

Brand Retail Incubator Merchandising 10

Harvard Business Review

MARCH 12, 2013

Young scientists will invent energy-saving or health-promoting products, incubate new ventures while still in college, and sell them to markets eager for ways to control energy or health care costs. Innovative forms of financing, such as Kickstarter, will continue to grow, also invented by social entrepreneurs.

Health Care 15

Health Care Merchandising Incubator Airlines 15

Harvard Business Review

MARCH 12, 2013

Young scientists will invent energy-saving or health-promoting products, incubate new ventures while still in college, and sell them to markets eager for ways to control energy or health care costs. Innovative forms of financing, such as Kickstarter, will continue to grow, also invented by social entrepreneurs.

Health Care 8

Health Care Merchandising Incubator Airlines 8

Harvard Business Review

JUNE 23, 2015

I had experience in marketing, business, and finance — all of it outside the traditional music business. We restructured Machine Shop, moving it from a brand agency model to a multi-pronged innovation model based on four verticals: video content, global brand partnerships, merchandise, and venture capital. Beyond Music.

Business Model 8

Business Model Merchandising Restructuring Fashion 8