Finance Leadership Operations Social Capital 
Harvard Business Review
JULY 24, 2014
Brand-building is a function that business leaders, owners, and general managers – the people responsible for the culture, core operations, and customer experiences of an organization – must drive. Smart companies form brand councils to meet this leadership imperative. It must be driven – and embraced – as an enterprise-wide approach.
Harvard Business Review
DECEMBER 8, 2016
The smaller ones could keep their own names, leadership teams, practices, and policies for the first five years. And although senior managers’ remuneration was tied to Contect’s overall sales and operating profits, the head office had relatively little control over the 30,000 projects the company had underway at any given time.
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