Harvard Business Review

SEPTEMBER 9, 2015

Welch was convinced that the speed of globalization and technological innovation in the 21 st century would require companies to work very differently – with shorter decision cycles, more employee engagement, and stronger collaboration than had previously been required to compete. This was delaying product production.

Welch 8

Welch Supply Chain Consensus Engineering 8

Harvard Business Review

DECEMBER 21, 2011

Your R&D group develops a unique new product. Finance puts the systems in place to track the money coming in. Marketing designs the promotional campaign. A sales model that pays salespeople almost entirely on commission and gives them exclusive "ownership" of customers often works for a while for products in unsaturated markets.

Company 14

Company Market Penetration Long-term Short-term 14

Harvard Business Review

MARCH 31, 2016

For years Apple’s market penetration hung in the single digits. Firms guilty of this oversight never get past the idea that they sell products when they could be building ecosystems. Sony, Hewlett Packard (HP), and Garmin all made the mistake of emphasizing products over platforms.

Participative 8

Participative Software Market Penetration Marketing 8