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Brands Represent Risk Mitigation for Consumers

Strategy Driven

Some economists explain brands from a game-theory perspective. They say that brands are a mechanism for companies to engage customers in repeated games. No trust can be created in a one-time game. Why do tourist traps offer such poor quality for high prices? Because it’s a one-time game.

Brand 11
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How to Create Remarkable Teams PART 2 – Collaboration

Ask Atma

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. Improves participation and the quality of decision making.

Team 52
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Real Leaders Become Awakeners

The Empowered Buisness

What would that do to your profitability, productivity and quality? John Nash –- behavioral economist and Nobel Prize recipient – is best known for advancing game theory and the equilibrium principle. the best result comes when everyone in a group (team, market, etc.) You See Competition as an Illusion.

P&L 100
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Strategy Lessons From Jean Tirole

Harvard Business Review

He then usually brings in the tools of game theory, in which his protagonists have to contend with other rational actors and the moves they might make. In the early 1980s, the game theory approach to studying industries promised to be the next big wave in strategy. Why did Jean Tirole win this year’s economics Nobel ?

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Research: Missing Product Information Doesn’t Bother Consumers as Much as It Should

Harvard Business Review

Theoretically, marketers could take advantage of this information glut to withhold facts and figures they’d prefer we didn’t see. But how do consumers react when marketers withhold information that would be relevant to their decisions? We suspected that consumers would be deaf to marketers’ silence.