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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. How well do you know your customers?

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How to Revive a Tired Network

Harvard Business Review

Creative and sci­entific work has migrated to teams and, more recently, to large, distributed teams like the hundreds of scientists that worked on the human genome project. b Between 1920 and 1930, for example, 87 percent of Broadway shows flopped despite being attached to big names like Rogers and Hammerstein, or Gilbert and Sullivan.

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What Changes When AI Is So Accessible That Everyone Can Use It?

Harvard Business Review

Mazin Gilbert has an ambitious goal. As vice president of advanced technologies at AT&T, Gilbert wants to make AI technologies widely available throughout the corporation, especially to those who might not have a computer science background and may not even know how to program. Somewhat similar tools are already on the market.