In the CEO Afterlife

NOVEMBER 27, 2011

Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Search My Site. Search for: Categories.

CEO 229

CEO Company Brand Human Resources 229

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. The Genius behind Toblerone. Search My Site.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

AUGUST 29, 2011

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Delight Global Snacks Consumers. Leadership.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

AUGUST 1, 2011

They also claim to be “innovative thinkers” who market “unique brands” to “loyal consumers” I agree with their last assertion – their users have been around since the birth of network television. Combe also claim to be enjoying global growth. Human Resources. Search My Site.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

AUGUST 1, 2011

They also claim to be “innovative thinkers” who market “unique brands” to “loyal consumers” I agree with their last assertion – their users have been around since the birth of network television. Combe also claim to be enjoying global growth. Human Resources. Search My Site.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Agree that most brands need more attention. Human Resources. In the CEO Afterlife. Leadership.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

AUGUST 15, 2011

well, the marketer better be a disciple of the Church of Brand. L’Oreal’s global brand competitors are members of the same congregation. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. But to do it well. Afterlife: Fortune Magazine Contributor, Wannabe Novelist.

Class 122

Class Marketing CEO Advertising 122