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Originals or How Non-Conformists Move the World

Leading Blog

For most of us we are not like the conceptual innovators that formulate a big idea early on in life and act on it. We are probably more like the experimental innovators that move through idea after idea, learning and evolving as they go. They move before the market can support their idea. Dealing with Groupthink.

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India Remakes Global Innovation

Harvard Business Review

Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market. In recent years, Indian firms such as Dr Reddy's have also started globalizing their R&D footprint by moving into Western markets. and the U.K.

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How Structured Debate Helps Your Team Grow

Harvard Business Review

Many of us are familiar with the hazards of Groupthink - when teams or organizations operate on autopilot and feel a general false sense of invulnerability. One strategy that can significantly help teams avoid the dangers of Groupthink and successfully respond to emerging threats and opportunities is to create structured debates.

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What Great Social Media Campaigns Get Right

Harvard Business Review

All too often, when marketers talk about their “social strategy,” they really mean a digital marketing strategy implemented on social platforms, rather than using social dynamics to benefit their business. Pepsi actually lost market share and fell to number three in the cola wars for the first time in modern history.

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