Heskett Marketing Productivity Project 
Tanveer Naseer
FEBRUARY 20, 2018
Some companies “magically” have great cultures induced by heroic leaders and, thus, dominate their markets. Those are the ingredients of a positive culture, and they’re proven to boost productivity. Culture has had a bad press. No wonder that culture seems elusive, and not something you can get a grip on.
Skip Prichard
JUNE 22, 2020
With the ever-changing dynamics of the workforce, the stewardship of organizational culture is just as important as strategy, talent, product development, or customer service. Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market.
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