Strategy Driven

APRIL 26, 2017

You’ve had an excellent idea for a small business and you want to get it off the ground before anyone else can take it off the market. A website is the most simple way to let your target audience know who you are, what services you are offering, and how to get in touch with you. Photo courtesy of Pexels. Build a website.

Marketing 58

Marketing Tips Webinar Advertising 58

Strategy Driven

OCTOBER 15, 2019

Cold calling is still one of the key tools in the armoury when it comes to outbound marketing. It typically works well where an organisation can clearly identify its target market and where the proposition is tailored and compelling. Fail to Plan and plan to fail” is a well-used expression and it definitely applies to telemarketing.

Telemarketing 10

Telemarketing B2B Objective Open-book 10

Harvard Business Review

NOVEMBER 26, 2012

Marketing is changing so fast, it's easy to get our heads turned by new, high-tech developments. How should we leverage augmented reality? I recently chatted with Tim Hayden, the SVP of Mobile Strategy at Edelman Digital , a conference where we were both speakers. Doesn't my company need a smartphone app?

Marketing 8

Marketing Telemarketing Hotels Competitive Advantage 8