Strategy Driven

APRIL 26, 2017

You’ve had an excellent idea for a small business and you want to get it off the ground before anyone else can take it off the market. A website is the most simple way to let your target audience know who you are, what services you are offering, and how to get in touch with you. Photo courtesy of Pexels. Build a website.

Marketing 58

Marketing Tips Webinar Advertising 58

Strategy Driven

OCTOBER 15, 2019

Cold calling is still one of the key tools in the armoury when it comes to outbound marketing. It typically works well where an organisation can clearly identify its target market and where the proposition is tailored and compelling. Fail to Plan and plan to fail” is a well-used expression and it definitely applies to telemarketing.

Telemarketing 10

Telemarketing B2B Objective Open-book 10

Strategy Driven

OCTOBER 14, 2015

Sales, marketing automation, and the new telemarketing field, ignore the change management aspect of what buyers must accomplish and instead focus on figuring out how and what and to whom to pitch their solution. issues – but shows them how to pro-actively manage the change that will happen once the new solution is on board.

Influence 50

Influence Management Telemarketing Hammer 50

Strategy Driven

DECEMBER 10, 2015

People buy something when they cannot resolve a business problem AND they have gotten appropriate buy-in from those folks and departments who will be involved with a new solution (stakeholders – usually unknown to sellers) AND whose buying patterns match a seller’s selling patterns (Remember telemarketing? Those who are not speaking with you.

Telemarketing 50

Telemarketing Consultative Management Policies 50

Harvard Business Review

NOVEMBER 26, 2012

Marketing is changing so fast, it's easy to get our heads turned by new, high-tech developments. How should we leverage augmented reality? Some of the best marketing I've seen in the past year has come from an unlikely source: Kochi, India. Doesn't my company need a smartphone app? What about gamification?

Marketing 8

Marketing Telemarketing Hotels Competitive Advantage 8

Harvard Business Review

APRIL 17, 2015

A company’s goal should be to integrate its arsenal of traditional and emerging digital marketing tools and specify where the field salesperson should be involved, if at all. Fortunately, B2B executives can draw upon sound guidance when reformulating their sales and marketing efforts. Nothing could be further from the truth.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

FEBRUARY 5, 2015

Unlike marketing, manufacturing, human resources, and other functions, a good strategy should cover the entire activity system of an organization. A marketing department, for example, may focus on the value proposition and pay insufficient heed to the other two propositions.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8