article thumbnail

The Genius behind Toblerone | In the CEO Afterlife

In the CEO Afterlife

by John • April 18, 2011 • Branding , Marketing • 0 Comments. As the tale goes, the inventor of Toblerone travelled to Switzerland’s Bern patent office in 1906 to apply for a patent of the manufacturing process. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 204
article thumbnail

Is this the Flag from Riches to Rags? | In the CEO Afterlife

In the CEO Afterlife

The days around the holiday are the most travelled of the year. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Families and friends come together to give thanks.

CEO 205
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is There a CEO Afterlife? | In the CEO Afterlife

In the CEO Afterlife

I’ve also written a historical novel, although I’m still trying to find a publisher who isn’t afraid to invest in a newbie, grey-haired writer in a market going through drastic change. Warren Staley (Cargill) supports Habitat for Humanity with a hammer, a saw and a wallet. Human Resources. Search My Site. Search for: Categories.

CEO 100
article thumbnail

One Young Doctor gives Prostate Cancer the Finger ? by David Bell.

In the CEO Afterlife

by John • May 10, 2011 • Life , Marketing • 1 Comment. Before I can share the tale of Dr. Riley Senft’s cross-Canada run for cancer, you need to know what it took to get there. At this point the story ends for most.Most would finish their 5 year residency and continue along a well-travelled medical path.

article thumbnail

Moving on from ROI to ROE, a Return on Empathy

Strategy Driven

As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. The Need for Caring Relationships. The need for Care is another core emotional need.

ROE 50
article thumbnail

Distant Replay: My Mid-Life Crisis | In the CEO Afterlife

In the CEO Afterlife

I Just started a travel, life, whatever blog pretty much on the heels of my own mid-life introspection. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. About John.

Crisis 100