Strategy Driven

APRIL 3, 2014

Crafting and writing a branded healthcare executive resume, that differs from the traditional medical resume, can make a significant difference in your executive job search results and improve the opportunities to land that next-level position in pharmaceutical, biotech and medical device industries. You must appeal to all of these audiences.

Tactics 52

Tactics Execution Pharmaceuticals Human Capital 52

Engaging Leader

APRIL 13, 2014

Provisions of employer-sponsored health care coverage that influence how health care services and pharmaceuticals are selected, purchased, and used. Resources and Coaching. Engagement strategies and tactics to influence attitudes, behaviors, and habits regarding health consumerism, plan design, and resources and coaching.

Health Care 138

Health Care Pharmaceuticals Long-term Education 138

Harvard Business Review

OCTOBER 27, 2015

This is the most frequent complaint I hear from the competitive intelligence analysts in my certification classes: their marketing bosses are exceedingly tactical in their requests for competitive data. In other words, they’re taking a snapshot of the present, not coming up with a perspective on the future. And I understand the appeal.

Marketing 8

Marketing Competitive Intelligence Porter How To 8