CO2

JANUARY 2, 2011

Strategy : In this chapter they look at the business model environment: context, design drivers, and constraints. They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments. It seems that they are adapting their work from Micheal Porters 5 forces.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

MAY 25, 2018

Our 2017 survey of 170 top Consumer Packaged Goods (CPG) and Retail CEOs, COOs, and CFOs revealed a conscious shift away from traditional mass production and mass marketing practices toward more personalized approaches. Influence vs. Affluence. Shift focus from channel strategies to consumer centricity.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

SEPTEMBER 26, 2014

Finally, we found that these super geos made it easier for companies to develop growth strategies. These super geos were local profit pools that were concentrated and big enough to offer big ROI upside for marketing and sales. Some companies we talk to are beginning to question the core assumptions of their growth strategy.

Marketing 8

Marketing Mass Marketing ROI CRM 8

Harvard Business Review

DECEMBER 30, 2016

Most established businesses, however, privilege products over processes in their platform strategies. Consequently, that applications outsourcer can now go beyond customer satisfaction to influence the developer side of the process-turned-platform. Platforms, not processes, make innovations faster and easier to implement.

Process 11

Process Competitive Advantage Outsourcing Supply Chain 11

Harvard Business Review

JULY 22, 2015

Studying 837 mass-market movies released between 1996 and 2003, they collected data on the movies’ producers and their prior experience. The researchers controlled for several factors that could influence a movie’s performance, including its rating, the timing of its release, and whether its actors were stars.

RBV 8

RBV Mass Marketing Budgeting Brand 8

Harvard Business Review

FEBRUARY 14, 2012

Mass markets were a convenient fiction created by mass media. That would have naturally put them into conversations with influencers who could have an interest in what the company creates. Because that's the point.

Banking 15

Banking Business Model Supply Chain Mass Marketing 15