Innovation PPM Productivity Technology 
Harvard Business Review
JANUARY 19, 2011
The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. Relying on hard climate science to map out non-negotiable boundaries for your products is, to say the least, very unusual. But it's very smart.
Harvard Business Review
DECEMBER 4, 2015
The whole notion of green business rests on the assumption that corporations want to solve the societal or environmental problems they take on, that they are not lying to us, and that we can trust what they say about their products and practices. As an eco-conscious TDI owner recently asked one of us: What am I supposed to do now?
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