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Barack Obama's Rebranding Plan: Attack, Orate, Repeat

Harvard Business Review

In politics, the central question you face in devising your campaign strategy is whether you're running as a challenger (a role Obama played to perfection in 2008, promising "hope" and "change") or an incumbent, which is a marvelous position if the country is thriving, and a terrible one if it isn't.

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What Uber’s China Deal Says About the Limits of Platforms

Harvard Business Review

On August 1 Uber announced that it is selling its Chinese brand and operations to Didi Chuxing for $1 billion, its annual burn rate in that market, in exchange for a 20% stake in the local competitor. The $1 billion burn rate in China was reportedly holding up its IPO, not just its expansion in other parts of the world.

Insiders

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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

By mid-2004, however, the operation was mired in conflict over control and differences in management style. Zhou reportedly felt that the original Yahoos were overpaid and lazy, whereas the Yahoo team felt bullied and believed Zhou wasn’t focused on the Yahoo operations. We were ready to give Ma the keys to Yahoo’s operations in China.

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How Chinese Companies Can Develop Global Brands

Harvard Business Review

Since positioning is vital in new markets, today’s boards must include Chief Marketing Officers, not just directors with operations or finance backgrounds. Only a small minority thought low-cost operations would be an advantage in three years’ time. The Politics of China’s Economic Adjustment. Rebrand from the inside out.

Brand 8
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Boardroom Lessons from a Social Media Misstep

Harvard Business Review

Economics, politics, and sector shifts are all vital issues on the agenda in the boardroom. It is not just about political uprisings any more. The more companies operate at a distance, where brands are based on reputation and documented actions, the more companies need to respond in a transparent way. No sector is immune.

Media 14
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60 Countries’ Digital Competitiveness, Indexed

Harvard Business Review

We introduced the Digital Evolution Index in HBR in 2015 to trace the emergence of a “digital planet,” how physical interactions — in communications, social and political exchange, commerce, media and entertainment — are being displaced by digitally mediated ones. ” More than 1 billion jobs and $14.6