Harvard Business Review

SEPTEMBER 8, 2016

Actions speak louder than mission statements. Entire KPI dashboards have apparently been built around receptivity/abandonment behaviors. If a UX feels more like “User Exploitation” than “User Experience,” business becomes ripe for disruption. So these UX themes transcend digital advertising trends.

Advertising 8

Advertising KPI Mission Statement Incentives 8

CO2

NOVEMBER 26, 2023

Mission The mission statement is your statement of purpose. The mission statement does not describe the methods you use to accomplish your vision; it describes why you exist to accomplish the vision. The vision statement should be succinct and clear; everyone should know where you’re going.

Strategic Planning 78

Strategic Planning Planning Balanced Scorecard Mission Statement 78

Harvard Business Review

SEPTEMBER 13, 2013

The KPIs also helped ensure our failures were disciplined failures, not the result of sloppiness. We originally envisioned the metric as a formal KPI in each staffer’s annual performance review. We went radical by re-casting our team’s mission statement into two words: Reinvent PBS.

Team 12

Team Metrics KPI Rogers 12