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At the Crossroads: Piecemeal Programs or Culture Change?

The Practical Leader

Fad surfing in the C-suite often leads to dunking trainees in the training tank , slogans, improvement projects, marketing campaigns, motivational programs, educational fix-them efforts, etc. The main cause of those failures is a partial and piecemeal effort.

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Data Can Do for Change Management What It Did for Marketing

Harvard Business Review

Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. There has been a rapid uptake in health care, consumer marketing, crime reduction, agriculture, scientific research, and many other areas.