Harvard Business Review

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. Maslow sought to map the psychological needs of humans and their motivations.

Loyalty 14

Loyalty Marketing Apparel Maslow 14

Harvard Business Review

NOVEMBER 5, 2012

The continuum essentially represents a corporate hierarchy of needs, akin to the famous personal-development hierarchy created by psychologist Abraham Maslow. Poor strategic alignment also hampers a board's ability to prioritize issues and set their near-term agendas. Poor team dynamics fracture boards and lead to power struggles.

Compliance 9

Compliance Maslow Short-term Long-term 9

Harvard Business Review

JANUARY 31, 2011

In Maslow's hierarchy of needs, one of our most basic needs is to feel secure. Wouldn't you stay at a job longer because of intangibles such as long-term opportunities, the belief that you are building something, the feeling that you have a seat at the table? Do I have a job? Think about each of the people who work for you.

Uncertainty 15

Uncertainty Maslow Disruptive Innovation Report 15