Leading Blog

JULY 19, 2013

This is a post by Brian Sheehan, author of Loveworks: How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace. At Saatchi & Saatchi, we call it Loyalty Beyond Reason. It isn''t possible for a brand to generate Loyalty Beyond Reason in its consumers if it isn''t reliable or respected. Marketing'

Loyalty 282

Loyalty Advertising Peer Review Brand 282

Great Leadership By Dan

AUGUST 22, 2019

Brand loyalty means something. They check websites, blogs, or peer reviews that they trust. Gen Xers and Baby Boomers need to realize that how they grew up is affecting the way they are selling and marketing their organizations. But you cannot sell and market to Millennials the same way you were sold and marketed to.

Due Diligence 185

Due Diligence Peer Review Brand Entrepreneur 185

Harvard Business Review

APRIL 28, 2016

They’ve redesigned their core processes in the area of procurement (online shopping), talent acquisition (marketplaces), collaboration (social networking), market research (peer reviews), finance (mobile payments) and travel (room and ride sharing). Loyalty needs to be more than accumulating points for rewards.

Loyalty 8

Loyalty Peer Review Efficiency Call Center 8

Harvard Business Review

APRIL 16, 2015

When it comes to choosing media to support a new product launch, consider the target market. Millennials are turning to Facebook and Twitter, while GenZ, or the iGeneration, is skeptical of brands and places more value on peer-to-peer reviews–even from strangers. Marketing' Why did the Fire phone fizzle?

Media 8

Media Tactics Productivity Products 8