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How are you doing on price? :: Women on Business

Women on Business

This little book offers 57 ways to manage your fee structure to your advantage. Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune. The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of.

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The Importance of Testing in an E-marketing Campaign

Women on Business

By testing your marketing campaign, you gain more time, money and experience for future projects. Related posts: The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of. Has Email Marketing Become Obsolete?

Marketing 162
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Connecting with the 'Overqualified' Job Candidate: Why the Highly.

Strategy Driven

And if you’re a hiring manager, you may have found that the best way to shrink that pile of résumés on your desk is to weed out the seemingly ‘overqualified’ workers first. Combine social media with traditional marketing techniques for breakthrough results! Here’s why. And no wonder: Over 15 million Americans need work.

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Doing 'Different' Right: Ten Big-Time Difference Makers and How.

Strategy Driven

gives you the tools to take an eclectic approach to your marketing, and pick the best, most wildly successful marketing methods – traditional, online, or both — to win at achieving your marketing goals. Combine social media with traditional marketing techniques for breakthrough results! Do what works!

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Doing 'Different' Right: Ten Big-Time Difference Makers and How.

Strategy Driven

gives you the tools to take an eclectic approach to your marketing, and pick the best, most wildly successful marketing methods – traditional, online, or both — to win at achieving your marketing goals. Combine social media with traditional marketing techniques for breakthrough results!

Wilde 50
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Making Sense of Owned Media

Harvard Business Review

At the risk of oversimplifying, paid media is advertising and sponsorships, while earned media is public relations and word-of-mouth. Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies.

Media 8