Remove Management Remove Marketing Remove Strategic Fit Remove Technology
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Corporate Writing Doesn’t Have to Sound Like It’s Written by Committee

Harvard Business Review

Among managers, directors, and supervisors, that number drops to 21%. ” – Marketing staff, technology/telecom company. “The desire for management to include pet phrases or sayings gets in the way of clear communication. ” – Marketing manager, technology/telecom company.

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How Merck Is Trying to Keep Disrupters at Bay

Harvard Business Review

Pharmaceutical companies, buffeted by regulatory changes, new drug technologies that alter entry barriers and competition, price pressures, and an estimated 300,000 job cuts since 2000, seem to fit the popular narrative of large organizations unable to deal with disruptive forces.

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You Can’t Engage Employees by Copying How Other Companies Do It

Harvard Business Review

Employee trust in management and commitment to the company have been in decline for decades. Only a minority of companies have managed to buck this decline and have built companies worthy of the human spirit. It takes a careful mix of mission, management, and culture. How do they do it? First, it must start with the CEO.

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Deciding to Fix or Kill a Problem Product

Harvard Business Review

Situation One: It’s a Technology in Search of a Need. Instead of selling the concept of the “connected home,” Nest focused on specific problems their customers wanted to solve in addition to good technology. The result: Market success for the product and the company was purchased by Google for $3.2 Fix or kill?