Marketing First, Technology Second

Strategy Driven

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. A major downside of living in a tech-centric society like ours is that many of us now use a technology-first lens to view the world around us.

Four Tips to Manage Your Marketing Team Effectively

Strategy Driven

Marketing is one of the most important departments in any small business. But marketing is also as much an art as it is a science, and this means that sound management and good decision-making can have a profound impact on the effectiveness of your marketing team.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Understanding the Role of Technology in Growing Your Business

Strategy Driven

The secret to ticking all of these boxes and optimizing the potential for business growth lies in investing in the right technology. Financial management is arguably the most vital operational aspect of any establishment. So, what type of technology is necessary to ensure that financial administration is properly taken care of from month to month? Marketing. A great marketing strategy plays a key role in setting a business up for success. Inventory management.

Top 5 Advantages of Hiring Online Marketing Companies

Strategy Driven

Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. Many reputable online marketing companies provide high-quality results and outstanding services.

Technology is not enough

Lead on Purpose

to a model that is new/up-and-coming/exciting/proven/<fill in the blank>/ you have no guarantee it will succeed; technology is not enough to make a mediocre idea succeed. You must understand the market. If your product or idea is not what potential customers are looking it does not matter what technology you use to roll it out. If the market you are seeking to service has no need for what you are rolling out, the technology irrelevant.

Improving Your Business With Technology

Strategy Driven

So it makes sense that technology is going to be good for business. Let’s take a look at a few ways that you can improve your business with technology. Marketing. Marketing is now fast, and anyone can do it. Technology has given us tools that can do everything from automating months of content to collating precisely the information we need to take actionable steps. Task management software gives us so much extra time.

Are We Experiencing A Technology Tsunami?

Rich Gee Group

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 Are We Experiencing A Technology Tsunami? Over the past 25 to 30 years, technology has been zipping along the mainframe to desktop route and the entire tech institution has been riding along with it (and profiting greatly from it). How is technology changing for you?

How to grow sales on a downsized marketing budget

Strategy Driven

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year. Though marketing is largely seen as a “nice-to-have” versus an essential business function, it’s actually a critical aspect of any business that works to drive sales.

Is Innovation manageable?

N2Growth Blog

Fintech, as this sector is colloquially referred, focuses for the most part on disrupting the state of affairs induced by the use of technology. I think the real disruption does not derive from technology, but from the changes technology brings to business models. No wonder that specialists and managers that have invested years gradually improving a process do not advocate nor gravitate toward abrupt change. Most larger organizations are not good at managing change.

6 Ways Technology Can Help Companies Innovate Out of the Coronavirus Downturn

Strategy Driven

As our world deals with the COVID-19 pandemic, business leaders must understand that it’s going to be technology that determines which companies survive and build success from this unprecedented event. In my book, “The Innovation Ultimatum: How Six Strategic Technologies Will Reshape Every Business in the 2020s,” I outline the technologies that will drive unprecedented innovation into products and services in the 2020s, creating entirely new business models.

Don’t Get Left Behind With Poor Marketing, It’s Time To Step Up

Strategy Driven

Technology is evolving rapidly and nothing is stagnant anymore. So how could Marketing be stagnant? What actually is Marketing? The truth is that the word Marketing is quite misunderstood in different countries and means different things to different people.

Marketing Trends You Should Keep an Eye on in 2020

Strategy Driven

Marketing is one of the most dynamic fields in the world, and one that changes every day. New technologies are constantly allowing us to reach audiences in new ways. Techniques like email marketing, content marketing, and search have been around for years now, but we are still seeing some innovation in how they are implemented. Let’s take a look at some of the marketing trends that will dominate 2020 and beyond. Social media management. Content Marketing.

Frontline Festival: Leaders share about favorite apps, technology, and productivity hacks

Let's Grow Leaders

This month’s festival gives tips about favorite tools and technology. As an entrepreneur with many projects on the go, Patrick Hankinson of Hello Focus grew frustrated with current tools on the market, finding that none of them really kept his team focused, becoming harder to manage as the team grew. Boundary setting is really a huge part of time management. ~ Frontline Festival how to be more productive at work Productivity productivity tools technology

“Leadership is Marketing” – Peter Drucker Said What?

Tanveer Naseer

Instead he spent the better part of his 96 years unraveling the secrets of management. He did this to such a degree that he became recognized as the “Father of Modern Management.” Drucker’s Contributions You can’t talk about Drucker’s spectacular success as a management guru and fortune teller without noting that his first big public prediction was a bust. It was published shortly before the stock market crash which preceded the Great Depression.

Candidate Management During a Crisis

N2Growth Blog

I am no stranger to the challenges of candidate management during a crisis. While in the second year of my profession the great recession hit and had a significant impact on my area of expertise including venture capital, and private equity-backed technology companies. Consider the following recommendations for effective candidate management during a crisis: Empathize: In a situation like this, it is human nature to think about one’s own health, safety, career, and expenses first.

Crisis 184

The Value of Account-Based Marketing for CRM

Strategy Driven

Brand leaders and marketers are online continuously trying to figure out the Rubik’s Cube that is online marketing. For years, marketers have been following the same protocols to build their client base with mixed results. Companies have begun using the tools that they have traditionally used to market to individuals to market to other companies. Account-based marketing has breathed new life into the marketing strategies of many companies.

CRM 54

Why Technology Is So Important In Business Practice

Strategy Driven

The information age got itself into full swing about 100 years ago, and we’re still living in it these days because of the amount of new information that can spring up in any sector in any market anywhere on the globe. You can be reached from anywhere and find the market you need instantly with a few search engine terms, and then operate on a larger scale than you ever would have been able to in the past. It’s often a lot cheaper to run business through technology!

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. While we won’t soon fully bid our goodbyes to some traditional marketing techniques like print ads, flyers, and print magazines, the landscape is shifting even more towards a reliance on digital. ​ What are the Benefits of Content Marketing?

Tips For Improving Your Small Business Using Technology

Strategy Driven

There are many advantages to using more technology solutions in your small business that are worth you learning more about. Improve your small business using technology by launching an attractive website and blog so consumers can learn more about you. It’s important to consider working online advertising into your marketing strategy if you want to guarantee you’re reaching your target audience. Entrepreneurship performance improvement small business technology strategydrive

Competitive Marketing Strategies of the Digital Era

Strategy Driven

In the booming era of the digital revolution, technological trends are no surprise to anyone. Likewise, it has hit the business industry, bringing some tech-savvy innovations, especially for the marketing department. Bank on Video Marketing. Micro-Influencer Marketing.

How to Use Website Design to Drive Digital Marketing

Strategy Driven

While the majority of business owners are aware of the importance of digital marketing, many lack the technical know-how to fully comprehend the extent to which a successful digital marketing strategy relies upon website design. Without this trust and navigability, the potential of any digital marketing campaign will be severely limited. Why Web Design and Digital Marketing are Inextricably Linked. A study from the Stanford Technology Lab found 46.1%

5 Ways To Extend Your Marketing Reach In 2020

Strategy Driven

With competition in all quarters, having a multifaceted marketing campaign will ensure you get the widest reach and the best conversion possible. Whatever the concept, brand, or item that you are selling is, finding the right vehicle to reach the desired segment of the market is crucial. If you are looking for a fresh and contemporary marketing campaign that will provide you with the widest reach, here are some of the top suggestions of getting the message out there in 2020.

Three Keys to Product Management Success

Lead on Purpose

As product managers you have a significant responsibility for the success of your company. With all the meetings, floods of email, and requirements to manage, the thought of spending time on areas of strategic focus can seem overwhelming. Start by focusing on three simple, yet powerful, keys to success: Know your market: Get a clear understanding of the market where your products compete, and work diligently to stay out in front of new trends and technologies.

Brand Marketing Campaigns That Expose You To New Markets

Strategy Driven

The battle that is fought in the trenches is the marketing campaign. Exposing your brand to new markets should be treated like a well-orchestrated battle plan. Whether you’re trying to expose your brand to a new market, releasing a new product or service or expanding to another country, you want to give cause to your actions. Outline clearly your goal for a new product or marketing campaign and spell out your expectations of each member.

How to Dominate Content Marketing in 2019

Strategy Driven

Content marketing is constantly changing, and you have to readjust your strategies if you want to stay on top of the game. In this article, we’re going to give you a few tips that will allow you to dominate content marketing in 2019. In a recent study by CMI, it was shown that businesses that had a clear content marketing strategy written down had five times more chances of being successful. Conversely, only 39% of B2B marketers said that they had one.

Seven marketing and business strategies for real estate agents

Strategy Driven

Being a real estate agent is no different to working within any other industry: you’ll need to market yourself and your brand so you can be successful. So what should you add to your marketing and business strategies to be a good real estate agent? Using technology as a device for your real estate business will show your clients that you have a fresh perspective on selling homes. Learn about your local property market.

The Benefits Of Video Marketing Every Entrepreneurs Needs To Know

Strategy Driven

Businesses and entrepreneurs, therefore, need to adapt their marketing techniques. Users have made their preferences clear, and now it is time for marketers to listen. Video, therefore, is the ideal marketing form because it is bang on-trend right now. In the world of marketing, converting customers is vital if you’re going to build a successful business. Creating live videos for marketing is actually much more straightforward than you might imagine.

Video 54

Modifying Marketing in a Transforming World

Strategy Driven

It looks as if this is going to push even further as new AI (artifical intelligence) technologies are becoming more and more prominent in the market. Google itself is already jumping on this market in the property sector, investing in a company called Proportunity, which uses it’s AI to help first time buyers purchase a house and only benefits if the customer does. When looking at modifying your traditional marketing methods (media buying, flyering, radio advertisement etc.)

Managers: What’s Your Plan B?

Lead Change Blog

In the same decade that Swiss watchmakers were reeling from the game-changing introduction of quartz technology, Leadville suffered a similarly profound paradigm shift. 4 But in the 1970s, “new technology enabled copper mines to extract molybdenum from waste material. Caught off guard (by this new competition), Climax lost half its market share.” Some people miss out on life’s opportunities.

Since when was marketing not human-centric?

Strategy Driven

To that list we’d add evolution: evolution of technology; evolution of science; evolution of intelligence. This constantly moving frontier of knowledge has a powerful impact on marketing and ensures that we can never consider it mastered. This means that, to succeed in your marketing strategies, you can not just differentiate your product or service from your competitors. There is a painful amount of terrible advice in the influencer marketing space.

The Real Value of Cloud Technology and the Role It Plays in Your Business

Strategy Driven

By now, cloud technology is no longer a “new” thing in the world of business but something that has already been well-established and explored by many companies. While technology-powered businesses are a common sight now, many entrepreneurs have yet to fully grasp the concept of cloud technology and the benefits it provides their companies. So in this article, we’ll be informing you of the real value of cloud technology and the important role it plays in your business.

Traditional vs Digital Marketing: Why You Don’t Have to Choose

Strategy Driven

Traditional vs digital marketing, which is better? Used right, your traditional marketing campaigns will boost your digital marketing success and vice versa. The only way to achieve maximum marketing success is to use both strategies. The following guide will explain the relationship between these two different marketing strategies. One of the best applications of this technology is the ability to geotarget your digital campaigns via your printed ads.

DEEPLIST Analysis – marketing acronym

Rapid BI

DEEPLIST – Demographic, Economic, Ecologic/ Environmental, Political, Legal, Informational, Social and Technology In 2000 Paul N Finlay had a book published called “Strategic management: an introduction to business and corporate strategy”. The post DEEPLIST Analysis – marketing acronym appeared first on RapidBI. Management CSR DEEPLIST DEEPLIST analysis iPEST iPESTLE Marketing models+theories PESTLE remote environment strategic Strategy SWOT SWOT analysis

What Is Inbound Marketing, and Why Is Everyone Doing It?

Strategy Driven

While many businesses rely on traditional outbound marketing strategies to find new leads, this can be costly and even ineffective. Inbound marketing has emerged as an attractive complement to traditional advertising strategies. Whereas outbound marketing requires your business to cast a wide net to catch a few good leads, with an inbound strategy, you can lure potential customers who are already actively searching for the services you offer. What Is Inbound Marketing?

Make Your Marketing Personal (Without Looking Like A Creep)

Strategy Driven

As we go forward, the world of marketing online is going to change again. Behind this new wave of customization is a whole raft of digital technologies that are allowing it to happen. Tom Caulton, an expert in digital marketing, says that the first place companies need to look are their data. Funneling customers is an incredibly important concept in the world of marketing. You just finished reading Make Your Marketing Personal (Without Looking Like A Creep) !

What are the Best Sectors to Invest in the UK Stock Market Now 2020?

Strategy Driven

In simple terms, the stock market crash of March undermined and devalued a number of high-profile shares, without challenging their status or profitability in the long-term. StrategyDriven Editorial Perspective business management Equity Funds Global Stocks Stock Options strategydriven

5 Simple Marketing Tips for Improved Brand Visibility in 2018

Strategy Driven

While it expands reach, allowing companies to access a global market, the increase in opposition means it’s also far more difficult to engage your demographic. Plus, 2018 means new ways of marketing your business digitally, as our ever-increasing world becomes more dependent on technology. Here are five marketing tips to increase your brand’s visibility this year. You just finished reading 5 Simple Marketing Tips for Improved Brand Visibility in 2018 !

Retaining Talent in Emerging Markets

First Friday Book Synopsis

Here is an excerpt from an article written by Stacia Sherman Garr for Talent Management magazine. Bob's blog entries Bersin & Associates Chief Learning Officer magazine HCL Technologies train-the-trainer model MedfiaTec Retaining Talent in Emerging Markets Stacia Sherman Garr Talent Management magazine the impact of engaging in strong coaching behaviors the impact of managers preparing for coaching interactions the impact of providing concrete [comma] useful feedback

Marketing Essentials: Finding Your Target Audience Is a 9-Step Process and It Goes Like This

Strategy Driven

When it comes to effective marketing, few things could be considered more basic than identifying the target audience. This belies the history of successful marketing campaigns that are replete with target audiences that were identified and made the objects of effective appeals. To many marketers, this step is a matter of “easier said than done,” but it’s much easier when you know your resources.

Why Automating Your Digital Marketing is The Way Forward

Strategy Driven

Digital marketing is vital to your business, but do you ever find yourself living your life in reaction to social media notifications or emails? One of the best ways to ensure a more balanced life, is to automate your digital marketing by creating a network of automated process, systems, and apps to automatically take care of marketing tasks such as following up on emails, posting to facebook, and so on. EMAIL MARKETING. MARKETING FUNNELS.

The Right Way To Disrupt Markets (Hint: You Might Be Doing it Wrong)

Strategy Driven

But it didn’t happen overnight, and there are many ways that this new style of manufacturing could have gone wrong, instead of becoming the market disrupter that it is today. Market disruption has become something of a buzzword over the last decade or so. The right way to disrupt the market is a more calculated, step-by-step planning process. It goes something like this: Know the market, inside and out.

The Strategy Driven Guide to Improving Your Digital Marketing

Strategy Driven

Digital marketing can be a difficult beast to master. Not only do you have changes made to the technology, trends have never come and gone so fast. More has changed in the last 2 years of marketing than the previous 50, and it’s all thanks to technology, technology integration, and globalization. You have the opportunity to build a true global community for your brand, but only if you work out a solid digital marketing strategy. Pay Per Click Marketing.

Women Ignoring a Growing Job Market

Women on Business

Guest Post By Meghan Hall, Business Management Blogger (Learn more about Meghan at the end of this post). For a seemingly multitude of reasons women have failed to gain a foothold in the growing industries of science, technology, engineering, and mathematics, or more commonly known as STEM jobs. This number hardly improves when the job market is looked at where less than a third of all computer science jobs are held by women.