Lead Change Blog

NOVEMBER 15, 2016

Manage high-performing teams. While making global mindset a priority starts with upper management, executive staff aren’t the only people involved in implementing it across a company. Personnel in human resources, public relations, and corporate communications support those executive leaders. Understand customer behavior.

Globalization 150

Globalization Long-term Social Capital Travel 150

Coaching Tip

DECEMBER 26, 2011

We all now have unprecedented power to see over fences and through the walls past public relations (PR) departments and right into the innermost workings of organizations, even into boardrooms and into the characters of the individuals who lead organizations. We can evaluate not just what they do, but how they do it.

Uncertainty 109

Uncertainty Reputation PR Human Capital 109

Harvard Business Review

AUGUST 9, 2012

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Help them build social capital. National Instruments used an especially creative approach with its customer influencers, who were mid-level IT managers at the companies they did business with.

Marketing 22

Marketing Social Capital Media Influence 22