Harvard Business Review

MARCH 22, 2017

Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development. For its background check solution, Checkr wasn’t getting the results it wanted from traditional sales and marketing tactics as it expanded into new market segments.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. forecast accuracy, messages to relevant market segments, and other categories.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. forecast accuracy, messages to relevant market segments, and other categories.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

MAY 3, 2013

Using unrefined market segmentation to understand the preferences of potential target customers often backfires. YaSabe, the fastest-growing local search destination for the Hispanic American market, successfully employed this tactic by adding discussion forums for users to list their individual needs.

Market Segmentation 8

Market Segmentation Advertising Marketing Bond 8